Inuit fads?

How come Fags (as in the lollies) are now called fads, but Eskimo Pies (the ice-cream bars) aren't called Inuit Pies? I thought it was supposedly non pc to call anyone north of the arctic circle an eskimo.
I checked the dictionary and found that:

The name Inuit, by which the native people of the Arctic from northern Alaska to western Greenland call themselves, has largely supplanted Eskimo in Canada and is used officially by the Canadian government. Many Inuit consider Eskimo derogatory, in part because the word was, erroneously, long thought to mean literally “eater of raw meat.” Inuit has also come to be used in a wider sense, to name all people traditionally called Eskimo, regardless of local self-designations. Nonetheless, Eskimo continues in use in all parts of the world, especially in historical and archaeological contexts and in reference to the people as a cultural and linguistic unity.

Hmmm, so it's cool for those us that live far away enough from these "eaters of raw meat" to use the term behind their backs, but probably a bit of a faux pas anywhere north of say Seattle.