Forbidden Fruit

Perhaps I am a little behind the times on this, but I just saw an ad for what can only be described as the most ridiculous idea for a celebrity endorsed fragrance; Desperate Housewives' Forbidden Fruit....the fuck?
What in crap's name goes into a bottle for that? Some ammonia, some baby poo, a drop of nail polish and a sprinkle of cinnamon?
I fucking hope this is not the beginning of a some kind of new smellavision esque fad. One can only hope CSI doesn't opt for this particular merchandise.